068: 5 Groundbreaking Digital Marketing Strategies for 2025: Adapting to a New Era
Here's what your competitors figured out before you up until now...
Peace and Light Tribe,
Top of the month to you. This week is general marketing game for small businesses and why your marketing strategy foundation is going to implode if you adopt the new ways of marketing into your core values.
While I had a record amount of consultations during the month of June.
I also learned a couple things about small business owners and how they treat marketing their business.
If marketing isn’t being neglected completely, the mindset around marketing efforts is not at future proofed.
I learned more consultations = more closings and even more “Not Right Nows.”
But I digress. Lets get into it. Keep reading…
As small business owners, seeing around the corner is not just beneficial; it's essential!
You already do that in every other area of your business. The digital landscape continuously evolves at a blistering pace, and 2025 has thrown us for some loops for real.
Traditional marketing tactics that were effective just a short year ago are rapidly becoming obsolete.
Today, success lies in quickly adapting to groundbreaking strategies and leveraging tools that speak to the modern consumer. But also help you and your small but mighty team work smarter — not harder.
1. AI-Enhanced Deep Client Research
Let's start with something you can implement right away: AI-enhanced deep client research. Most businesses continue to talk about their services using industry jargon while their clients use a completely different language to describe their needs. This disconnect can cripple your marketing effectiveness.
How to Implement:
Utilizing AI tools like ChatGPT, Perplexity, or Google Gemini can revolutionize how you understand and engage with potential clients. For instance:
Direct these AI tools to scour forums, Reddit threads, and review sites.
Extract common phrases and emotional triggers that your clients use.
Implement these insights into your marketing, from website copy to ad campaigns, using the client's language.
Real-World Impact:
A student of mine, a web designer, changed his website's language from tech-heavy jargon like "UI/UX optimization" to client-friendly phrases such as "a website that doesn’t look terrible on my phone." His inquiries doubled within two weeks!
2. Video Content Strategy
While search engines still hold relevance, the pendulum is swinging towards engaging, easily digestible content. We’re in the video marketing content era. Platforms like YouTube and TikTok have become the new go-to sources for younger demographics searching for information.
Implementation Guideline:
Identify Common Questions: List out the top five questions your clients ask. Create straightforward, engaging video content that provides answers.
Choose the Right Platform: YouTube is recommended for longevity and ongoing engagement. Videos on YouTube can act like a continuous funnel, bringing in clients months or even years after posting.
Key Advantage:
Unlike fleeting TikTok clips, YouTube videos offer sustainable visibility and establish trust through repeated engagement. Real faces and voices foster a connection that can convert viewers into clients.
3. AI Recommendations
The rise of AI-driven recommendations is something you can't afford to ignore. More people are bypassing traditional search methods and directly seeking advice from AI platforms like ChatGPT.
How to Benefit:
Optimize Your Google Business Profile: Ensure every section is filled out comprehensively.
Encourage Reviews: AI tools favor businesses with robust, positive reviews.
Clear Online Descriptions: Make your services and target demographic crystal clear on your website to help AI understand and recommend your business.
4. AI-Driven Image Creation
Thanks to advancements in AI, creating professional-quality images and graphics for your marketing efforts no longer requires a hefty budget.
How to Implement:
Using tools like ChatGPT’s image generator, you can:
Produce high-quality visuals for social media, advertisements, and website elements.
Customize designs by providing examples or themes, which the AI can replicate or innovate upon.
Economic Efficiency:
This approach can save thousands of dollars traditionally spent on graphic designers, giving your small business a polished look without the associated costs.
5. Vibe Marketing by way of AI
Think of Vibe Marketing as having a full-scale marketing team at your fingertips, without the overhead. This strategy involves guiding AI to execute various marketing tasks, from ad generation to writing website copy.
Implementation Strategy:
Direct AI Creatively: Provide clear, creative briefs to AI about what you want to achieve.
Leverage for Multiple Uses: Whether it's crafting email campaigns or social media posts, AI can adapt swiftly to a range of content needs.
Pro Tip:
Continuously test and refine. With AI, you can afford to experiment with different tones, styles, and messages to see what resonates best with your audience.
Final Thoughts
Implementing these five strategies will keep your small business relevant, significantly enhance your marketing efficiency+effectiveness, and keep you agile throughout 2025 going in 2026.
Whether it’s understanding your customer better through AI or saving costs through AI-generated visuals, the time to adapt is now. Don’t play!
Embrace these changes, and watch your business not just survive but thrive in the evolving digital marketplace.
D. Jack on IG | D. Jack on X (Twitter) | D. Jack on LinkedIN